Michael O'Mara

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to …

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for …

Blogging is not as simple as it once was. Strategy, data, SEO optimization—there’s a lot of pieces of the blogging puzzle you need to be mindful of before writing a …

As a member of Generation Z, or Gen-Z, I understand what makes us tick. Maybe you’ve tried to figure us out and just sort of keep doing what you’re doing …

Everybody’s on Twitter. Despite what the critics say, it’s the place to be right now. Every day on Twitter, there are people discussing exactly what your business offers. That’s why …

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, …

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but …

Think about your business’s traditional and digital content. Do you have a content plan in place? Do you have a schedule set up? Are you implementing basic or advanced content …

Marketing is more important than ever. The technology required to get ahead is even more vital. With all of the options to choose from, it can be difficult to identify …