Michael O'Mara

In order to grow, you need to know. Everything from your successes and struggles impacts how your business grows. Part of that equation is understanding one of the most important …

Customers want two things in a transactional relationship: to get what they paid for and to be treated like a person. Treat your customer like a number on a spreadsheet …

Content marketers and business owners listen up: it’s time to grab that microphone. Podcasts are booming, and there are no signs of them slowing down. Part of our responsibility as …

Customer retention is challenging. It’s a different process and skill set than acquisition. Now that you’ve successfully converted a prospect into a customer, the big question begins to form: how …

You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with …

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses …

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly …

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? …

Traditional ways of tracking and reporting don’t align your teams and increase revenue. If anything, the old way of doing things leads to stagnation and stunted growth. Instead of guessing …

What is sales alignment? Sales alignment is sales sharing. It’s all about communicating clearer, strategizing together, and setting goals. That way, all of your teams are on the same page …