Five Reasons Why SEO Is Important For Your Customers
by Michael O'Mara, on Oct 20, 2021 1:10:06 PM
No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, SEO is crucial to your online success. In fact, even if your business is the best of the best, SEO is still necessary to stay on top.
More importantly, SEO is important for your customers. You know your service is the right choice for your audience. But without proper SEO optimization and adoption, prospective customers will never find your business. They’ll find your competitors instead, and you’ll lose out on that business.
Before we get started, keep one core idea in mind: SEO is not for you. It’s for your customers. As long as you keep this at the forefront of your strategy, you’ll have a much better time learning, implementing, and improving SEO strategies.
What is SEO?
SEO stands for search engine optimization. It’s an in-depth strategy with the end goal of improving the ranking of your business’s website. A higher ranking means more and more prospective customers can find your website through organic search on a search engine.
That right there is a key distinction. Sure, you could just invest thousands into an ads strategy. And for some, that is a viable option. But SEO isn’t about that. It’s about optimizing your website’s copy, content, and design for the people searching for your products and services. They may not know your business is what they're looking for. But thanks to SEO, they’re about to find out your offering is exactly what they needed all along.
Both basic and advanced SEO implementation will improve your website ranking and increase meaningful traffic. Without SEO, you’re missing out on easy leads and happy customers. Plain and simple.
Proper SEO strategy, implementation, and tracking takes time. The goal? To increase your website ranking so that your target audiences find you and not your competitors. The reason? So that your customers discover that you’re the guide they need to reach their goals and find solutions to their problems.
Five reasons why SEO is important
1. You’ll create a better website experience.
SEO is content that speaks to the people that are searching for it. SEO is website copy that serves up answers to your audience's burning questions. SEO is a website designed with simplicity and intent for the smoothest visiting and browsing experience. Your website is better because you implemented smart SEO principles and strategies and kept your customer’s needs at the forefront. And because you’ve helped your customers and created a space that’s useful and easy to navigate, search engines will identify this and increase your site ranking over time.
2. SEO organically guides your audience to you.
Paid search and advertising find your target audiences where they are and ask them to visit you. By design, advertising can be invasive, even if your strategy is rock solid. But SEO-based strategy in organic search never feels like that. Because you’ve spent the time and effort developing a website with a high SEO ranking, your target audience finds your website in their top results, based on the questions and keywords they enter into a search engine. This process provides your audience agency in choosing your website. And because your site is optimized for their needs, they’ll find the answers and services they want.
3. Solve your customers' problems faster.
While inbound marketing and SEO are two different things, they both focus on the same primary goal: attracting the right audience and offering value. That audience is known as your business’s buyer persona, a semi-fictional representation of your ideal customer, developed from market research and validated by data. With a strong SEO strategy, your website speaks to your ideal customers every time. Maybe you’ve asked yourself why you’re attracting bad leads that aren’t converting to customers. Well, there’s a chance your website is speaking to the wrong audience! Instead, you need to communicate directly to your buyer persona. Direct, simplified communication that illustrates value and offers your persona a clear solution is what inbound marketing and SEO are all about! To learn more about inbound marketing, check out our blog!
4. Your customers find you first.
SEO best practices result in an increased website ranking and greater search engine visibility. Think about your own search engine usage. When you open Google, or search in your browser, do you skim through the first 5-10 pages of the search results, or do you click on the first few results? We’re willing to bet you rarely venture past the first page. Smart companies understand this is how customers use search engines, which is why SEO exists! Optimizing your website and content with SEO vaults you from the middle of the pack to front and center. Your customers will reliably find your site, personas can use your site to learn and grow, and your website traffic will skyrocket.
5. Anticipate a greater ROI with SEO by solving your customer’s problems.
I’ve touched on it a few times, but the reason organic SEO can provide a greater return on investment, or ROI, is simple: your customers have agency. They found your website by their own choice because they liked what they saw and decided that you gave the best answer to their question. And that’s because you implemented SEO best practices! Instead of spamming personas with ads of what you think they want, you positioned your content and website as what your personas needed all along.
How can you get started with SEO?
A content audit is the best place to start to begin understanding what your website is doing well and what it needs to do better. Click here to read our blog on the content audit basics, as well as some key tips to get started.
At Sauce Marketing, we understand how crucial it is to reach the customers that need your services most. After all, that’s how you generate revenue and #GrowSmarter!
If you haven’t researched and implemented a comprehensive SEO strategy for your business’s website, you need to start. Without it, customers are looking for you, but cannot find you. Luckily, we can help you develop, implement, and optimize an effective SEO strategy. Schedule a call with a certified Growth Guide today!