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by Michael O'Mara, on May 11, 2021 12:00:00 AM

Hook the hero into your story. People do not take action unless they are challenged to take action. A story without conflict is not a story at all. Your brand …

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Topics:Branding

by Michael O'Mara, on May 5, 2021 12:00:00 AM

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true …

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Topics:Branding

by Michael O'Mara, on Apr 28, 2021 12:00:00 AM

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling …

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by Michael O'Mara, on Apr 21, 2021 12:00:00 AM

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count …

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by Michael O'Mara, on Apr 14, 2021 12:00:00 AM

It’s a whole new world we live in. Each year it’s important to step back, analyze trends, and align strategy. Understanding where marketing comes from and where it’s going ensures …

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Topics:ReadInbound Marketing

by Michael O'Mara, on Apr 7, 2021 12:00:00 AM

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, from the look of it, podcasts are in everything too …

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by Savannah Lyons, on Mar 24, 2021 12:00:00 AM

Content is king. Understand the “why.” Content management systems are crucial to your inbound marketing efforts and support your team in achieving business goals. Okay, so maybe that last one …

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Topics:Web DesignHubSpotRead

by Michael O'Mara, on Mar 16, 2021 12:00:00 AM

TikTok. Or as I like to call it, Gen Z’s MySpace. And I mean that as a compliment! For all its flaws, Myspace offered meaningful personalization, customization, and engagement in …

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by Michelle Calhoun, on Mar 9, 2021 12:00:00 AM

You may have been lured in to working with a marketing agency by their promises of immediate implementation or pie in the sky results. Or maybe you’re locked into a …

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Topics:StrategyHubSpotRead

by Kim Garmon Hummel, on Feb 24, 2021 12:00:00 AM

Think about a time when you dined at a restaurant and the experience was excellent. Got it? Okay, now, what made it excellent? How about a time when you had …

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Topics:StrategyReadCustomer Experience