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by Michael O'Mara, on Apr 12, 2022 9:15:00 AM

We’re talking money here, folks. TikTok doesn’t pay its creators fairly. This is a choice in stark contrast with competitors like YouTube, who (in most cases) pay their creators fairly …

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Topics:BrandingCustomer Experience

by Michael O'Mara, on Dec 21, 2021 11:41:55 AM

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …

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Topics:BrandingStrategyStoryBrandInbound Marketing

by Kim Garmon Hummel, on Oct 25, 2021 12:50:02 PM

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates …

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Topics:BrandingStrategyInbound MarketingCustomer ExperienceSEO

by Savannah Lyons, on Aug 31, 2021 10:50:57 AM

Here’s the thing: branding your company is both an art and a science. It’s an art because it should be intuitive, emotionally driven, and exists to connect with your audience …

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Topics:BrandingCustomer Experience

by Michael O'Mara, on Jun 23, 2021 12:00:00 AM

Accessibility is the smartest business decision you can make for your brand. Why? You should be asking yourself why not?! It’s just the right thing to do. Over 60 million …

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Topics:BrandingStrategy

by Kim Garmon Hummel, on Jun 9, 2021 12:00:00 AM

We’re thrilled to announce that Sauce Marketing is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose …

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Topics:BrandingStoryBrand

by Michael O'Mara, on Jun 2, 2021 12:00:00 AM

There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers …

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Topics:BrandingStrategyStoryBrand

by Michael O'Mara, on May 11, 2021 12:00:00 AM

Hook the hero into your story. People do not take action unless they are challenged to take action. A story without conflict is not a story at all. Your brand …

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Topics:BrandingStoryBrandSales Enablement

by Michael O'Mara, on May 5, 2021 12:00:00 AM

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true …

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Topics:BrandingStoryBrand

by Kim Garmon Hummel, on Aug 13, 2020 12:00:00 AM

This week’s topic is one that I am personally excited about because it happens to be something that got me interested in marketing and branding in the first place: audio …

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Topics:BrandingRead