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by Taylor White, on Jul 30, 2020 12:00:00 AM

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand …

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Topics:BrandingWatch

by Meghan Belluomini, on Jun 25, 2020 12:00:00 AM

If you’ve been keeping up with the Sauce blog, you’re no stranger to how important a logo is. A logo is the visual manifestation of a brand’s identity. It’s often …

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Topics:Branding

by Meghan Belluomini, on Feb 6, 2020 12:00:00 AM

In our blog post, “Marketing Strategies from the Top Companies Around the World,” we discussed how the most iconic brands have one thing in common: keeping true to their brand …

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Topics:Branding

by Kim Garmon Hummel, on Jan 16, 2020 12:00:00 AM

When it comes to marketing, building a strategy that relates to your brand identity and customer base can truly set you apart from the competition. Strong marketing campaigns that innovate …

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Topics:BrandingStrategy

by Maddie Gentis, on Jan 9, 2020 12:00:00 AM

Welcome to the new decade! As a growth-focused agency, branding is a conversation we have regularly with our clients. Unfortunately, we run into a lot of ambivalence concerning the relevance …

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Topics:Branding

by Meghan Belluomini, on Nov 27, 2019 12:00:00 AM

With the rise of the digital age, it’s no surprise that what the consumer values in the companies they patronize has changed. Long gone are the days of traditional advertising …

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Topics:Branding

by Kim Garmon Hummel, on May 18, 2017 12:00:00 AM

Humans have told stories, wanted to hear stories, and wanted to do things worthy of having their stories told for as long as we can track a record of human …

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Topics:Branding

by Kim Garmon Hummel, on Apr 17, 2017 12:00:00 AM

Your brand is the personality of your business and just like every person has a story to tell, so does every brand. If you aren’t in control of your story, …

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Topics:Branding