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by Michael O'Mara, on Apr 28, 2022 3:00:00 PM

In today’s world, purchasing a product or just being a customer can feel like an assembly line. Long , queues, product shortages, and the feeling that all of these businesses …

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Topics:Inbound MarketingCustomer Experience

by Michael O'Mara, on Mar 28, 2022 10:00:54 AM

For every one dollar spent on Google Ads, your business can earn an average of $8 in revenue. Where else will you find an eight to one return on investment? …

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Topics:Inbound MarketingAdvertisingSEO

by Michael O'Mara, on Feb 2, 2022 11:50:03 AM

It costs nearly seven times more money to attract and convert new customers than it does to delight existing customers. That’s it, that’s the blog. Now you know why customer …

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Topics:HubSpotInbound Marketing

by Michael O'Mara, on Jan 25, 2022 11:10:01 AM

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? …

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Topics:StrategyHubSpotInbound Marketing

by Michael O'Mara, on Dec 21, 2021 11:41:55 AM

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …

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Topics:BrandingStrategyStoryBrandInbound Marketing

by Michael O'Mara, on Dec 7, 2021 4:10:15 PM

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for …

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Topics:StrategyInbound Marketing

by Michael O'Mara, on Nov 8, 2021 9:30:56 AM

As a member of Generation Z, or Gen-Z, I understand what makes us tick. Maybe you’ve tried to figure us out and just sort of keep doing what you’re doing …

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Topics:StrategyInbound MarketingCultureCustomer Experience

by Kim Garmon Hummel, on Oct 25, 2021 12:50:02 PM

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates …

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Topics:BrandingStrategyInbound MarketingCustomer ExperienceSEO

by Michael O'Mara, on Oct 20, 2021 1:10:06 PM

No matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, small or large, struggling or successful, …

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Topics:StrategyDoInbound MarketingCustomer ExperienceSEO

by Michael O'Mara, on Oct 11, 2021 3:10:55 PM

It’s easy for even the best business leaders to conflate sales and marketing as one thing. But they’re not. Sales and marketing are two separate functions within a business, but …

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Topics:RevOpsStrategyDoInbound MarketingSales Enablement