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by Michael O'Mara, on May 12, 2022 2:39:54 PM

You want to own and grow a successful business. In order to do that, you need to be efficient and see both the big picture and the finer details with …

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Topics:Strategy

by Michael O'Mara, on Feb 16, 2022 2:02:55 PM

What is a thought leader? A thought leader is someone who expresses ideas clearly and demonstrates expertise in their respective field or about a particular subject. Many hope to become …

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Topics:StrategyStoryBrand

by Michael O'Mara, on Jan 25, 2022 11:10:01 AM

Growing is hard. Sometimes, you grow in unexpected ways. Maybe that’s fine and everything works. But what if your patchwork plan doesn’t pan out exactly how you thought? What happened? …

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Topics:StrategyHubSpotInbound Marketing

by Michael O'Mara, on Jan 4, 2022 8:31:27 AM

Practicing smart, helpful marketing means sending emails to real people from real people. And turns out, instead of spamming your subscribers with nonsense, you’re curating content that is valuable to …

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Topics:StrategyStoryBrandCustomer Experience

by Michael O'Mara, on Dec 21, 2021 11:41:55 AM

2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, …

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Topics:BrandingStrategyStoryBrandInbound Marketing

by Michael O'Mara, on Dec 7, 2021 4:10:15 PM

The internet is a big place. There are a lot of websites out there trying to capture and keep the attention of their intended audience. Have you ever searched for …

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Topics:StrategyInbound Marketing

by Michael O'Mara, on Nov 29, 2021 8:26:24 AM

Blogging is not as simple as it once was. Strategy, data, SEO optimization—there’s a lot of pieces of the blogging puzzle you need to be mindful of before writing a …

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Topics:StrategySEO

by Michael O'Mara, on Nov 8, 2021 9:30:56 AM

As a member of Generation Z, or Gen-Z, I understand what makes us tick. Maybe you’ve tried to figure us out and just sort of keep doing what you’re doing …

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Topics:StrategyInbound MarketingCultureCustomer Experience

by Michael O'Mara, on Nov 1, 2021 8:56:50 AM

Everybody’s on Twitter. Despite what the critics say, it’s the place to be right now. Every day on Twitter, there are people discussing exactly what your business offers. That’s why …

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Topics:Strategy

by Kim Garmon Hummel, on Oct 25, 2021 12:50:02 PM

What is Audio Branding? Audio branding is the sonic identity of a company. A carefully crafted and tested audio brand strengthens your company and establishes a clear identity that resonates …

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Topics:BrandingStrategyInbound MarketingCustomer ExperienceSEO