Recent Posts by Kim Garmon Hummel:
by Kim Garmon Hummel, on Mar 13, 2024 7:18:37 AM
Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it
Read Moreby Kim Garmon Hummel, on Feb 28, 2024 4:08:15 PM
Want a knockout customer experience? You can't neglect your employees' experience. Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service, going that extra mile to make customers feel special Come up with knockout ideas
Read Moreby Kim Garmon Hummel, on Jan 3, 2024 1:33:00 PM
A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you've probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise is a surefire way to increase your traffic,
Read Moreby Kim Garmon Hummel, on Dec 7, 2023 11:58:33 AM
When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get
Read Moreby Kim Garmon Hummel, on Oct 19, 2023 3:36:32 PM
Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you're a business owner or marketer, you've likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that resonate with your audience. And if you’re a growth-minded professional, you know
Read Moreby Kim Garmon Hummel, on Aug 2, 2023 12:56:00 PM
How often do you make impactful changes to your website? If you’re like most businesses, your website gets updated once every couple of years—maybe. That used to be the norm - build it, set it, and forget it. The purpose of a website was to be a repository of information,
Read Moreby Kim Garmon Hummel, on Jul 28, 2023 12:41:00 PM
As much as I wish it wasn’t true, especially for the sake of the people who call me on behalf of their business, there are far too many marketing strategies that leave business development teams and decision makers feeling like their brand is screaming into an infinite void. This is
Read Moreby Kim Garmon Hummel, on Jul 26, 2023 9:24:00 AM
What makes McDonald’s french fries so good? (Note—we didn’t say “good for you”—just, so good!) It’s the combination of that uniform shape, heat, salt, fat…and the predictability that they’re always going to taste the same. When Ray Kroc joined McDonald’s in 1954 and rolled out the idea of franchising the
Read Moreby Kim Garmon Hummel, on Jun 15, 2023 10:31:44 AM
If you ask us, there’s no such thing as too much experience, knowledge, or expertise. (We’d also add caffeine to that list, but that’s beside the point.) Case in point: our recent merger under the name Sauce Agency. As a combination of The Selling Agency and Sauce Marketing, Sauce Agency
Read Moreby Kim Garmon Hummel, on May 31, 2023 2:11:00 PM
In today’s tech landscape, one-size-fits-all solutions are usually seen as a big red flag. The thinking is that the more niche and specific your tech-stack, the more competitive you’ll be with others in the same industry. I mean, who buys pants that are one-size-fits all when you have a bazillion
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