What Are The 5 Most Promising Digital Marketing Trends For 2022?
by Michael O'Mara, on Dec 21, 2021 11:41:55 AM
2021 taught us how resilient we are as a people. 2022 will teach us how to grow. In order to do so, you must understand where the world of marketing, in particular digital marketing, has come from and where it’s going. Don’t guess about what works and get left behind. Stay ahead of the curve and pay attention to emerging trends.
Learn about five of the most powerful and promising digital marketing trends for 2022 and beyond.
1. TikTok’s on the clock
Where Facebook struggles, TikTok thrives. Over 1.1 billion people use TikTok every single month. That number grows with each passing day. TikTok is more than what younger generations swipe through after a long day. It’s a powerful, engaging platform that entertains, communicates, and markets to millions. Every swipe is an experience of knowledge, joy, and added perspective. Yes, even the memes and nonsense.
If used responsibly, TikTok is a powerful tool for B2C companies that establishes brand loyalty and trust. Click here to read our blog on how to use TikTok for your business.
2. Reduce and remove friction
American offices have changed. They’re no longer in one place. Instead, advancements in software, internet speed, and daily technology create an inviting and capable space to work wherever work needs to be done. Now that doesn’t apply to every industry. But for office-dedicated companies, this is the smartest path forward. In order to make that transition smoother, companies adapted. In order to maintain that change, companies optimized.
As 2021 ends and 2022 begins, we’ll discover and adopt new, engaging software solutions that improve the big three: workflow, communication, and collaboration.
Your website is your most important resource and salesperson. In fact, leads that visit your website decide whether you’re the right choice for them in just a few seconds. Your words need to hook the reader in. Your images must invite. Your calls to action must be direct and clear.
You need to tell an effective story. One that invites your customers and guides them toward the solution that’s right for them. This is one trend that stands the test of time.
4. Automated appointments and other essential tasks
The pandemic continues to teach the same lesson over and over: we need to optimize and automate routine tasks. Time management is key. Automating appointments, content posts, planning, daily work, and inbound marketing tactics are the way of our present and necessary for our future. Develop, implement, and track personalized, engaging content that drives sales.
Take a look at your existing sales funnel and workflow. What is already automated? What isn’t? And more importantly, what can be streamlined? This isn’t changing for the sake of change, it’s changing for the sake of sustainable and continued success into 2022 and beyond.
5. More consumers will hear branded audio content
The podcast industry is booming. There are no signs of it slowing down. But audio branding doesn’t stop at just a podcast. Just like a visual branding guide, your audio branding demands a direct and consistent plan and guide. Your business must identify the do’s and don’ts of how to say, what to say, and how to develop a clear, and effective audio brand.
Expect greater and more consistent revenue generation opportunities from the most popular listening apps. Right now, there’s a stigma that audio is an investment with little ROI. It’s up to the platforms, and smart marketers, to translate that effort and production into a powerful conversion path.
Read our blog to discover more about the power of audio branding and why it’s so important for businesses just like yours.
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To put it simply, we help you align, know, and grow. Contact one of our growth guides today and discover the smarter way to do business.